As the DIESEL ambassador for the Asia-Pacific region, Hoshi,  member of the popular K-pop group Seventeen, was spotted at the airport sporting a DIESEL look as he departed for the Milan DIESEL FW25 show. The DIESEL Fall Winter 2025 collection will be unveiled in Milan on February 26th at 9 PM (Hong Kong time) .

Diesel is proud to announce that Hoshi of Seventeen, the K Pop group, has been named brand ambassador, reconfirming the strategic importance