Diesel Reimagines Harbour City Store | Anson Lo from MIRROR made a special appearance

Showcasing Diesel’s bold identity and innovative vision under creative director Glenn Martens

Diesel channels its essence of bold individuality, freedom, and irreverence into the transformation of its Harbour City store, spanning 1,858 square feet, guided by the daring vision of creative director Glenn Martens. Transparent architectural designs meet the brand’s most potent visual language, blending contemporary aesthetics with innovative design elements. Hong Kong leads the way to unveil this groundbreaking architectural concept, leading people on a journey of discovery, embracing the physical boundaries between inside and out.

To mark the occasion, a traditional Chinese junk boat adorned with the Diesel’s biscotto logo will sail in Victoria Harbour, celebrating the store’s bold new chapter while reinforcing the brand presence in Hong Kong with a prelaunch capsule collection.

Adding to the excitement, pop star Anson Lo from MIRROR, a Diesel Friend of the House, will make a special appearance at the store’s opening, modeling pieces from Diesel’s Fall/Winter 2025 collection.

Dominating the façade with the brand’s most potent visual language, featuring a modernized transparent DIESEL logo that creates a striking mirrored effect on the opposite wall. The store blends seamlessly with the surroundings and reveals the interior’s essence. This cutting-edge design reflects the brand’s commitment to showcasing its true spirit and redefines the retail experience.

The store is artfully divided into two distinct zones, with the exterior’s striking red contrasts with a sleek silver metallic interior, exuding Diesel’s industrial yet experimental aesthetic. Complemented by custom-crafted furniture and polished finishes, the space embodies the brand’s signature edge, aligning with Diesel’s global retail identity. The silver metallic walls and floors provide a dynamic backdrop for the brand’s collections, highlighting its modern, boundary-pushing ethos.

The store features Diesel’s iconic denim line, men’s and women’s FW25 ready-to-wear, footwear, accessories, and standout bags, including the iconic Charm-D and Grab-D.

Fall Winter 2025 Collection

Diesel’s FW25 collection, under Glenn Martens’ visionary direction, redefines bold individuality through subversive craftsmanship and experimental design. Denim, utility, and artisanal elements are reimagined with daring cuts and textures—think impossibly low-cut jeans, skirts, and pants held by stretch waistbands, alongside severe, collarless tailoring in bonded neoprene or bouclé. Houndstooth jacquards and distressed bouclé coats are woven and cut to appear layered or destroyed, while plasticized denim and flocked tulle create striking, avant-garde effects, embodying Diesel’s ethos of disruption and innovation.

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Capsule Collection

To mark this milestone, Diesel unveils an exclusive capsule collection that pays tribute to Hong Kong’s vibrant spirit and cultural heritage. Designed in collaboration with a local rainbow calligrapher, the collection showcases a bespoke dragon motif, inspired by Kowloon’s cultural resonance, prominently printed on the back of Diesel t-shirts and denim jeans. The collection features a vivid palette inspired by festival colors, with gradient shades of orange, red, and yellow, evoking the glowing embers and flowing sparks of the fire dragon.

DIESEL Limited-edition Art Toys

DIESEL returns with the limited-edition DIESEL x Dolores art toys, capturing the brand’s fearless and rebellious fashion attitude. Dolores, with her retro-glam style and rich storytelling, boldly breaks stereotypes and gender norms, inspiring a new generation. Customers spending a specified amount can receive a complete set of these exclusive collectible figures.

Step inside the new era of Diesel at Harbour City and discover the latest collections.

DIESEL Harbour City

Shop 2506 & 2604, Gateway Arcade, Harbour City

Tel: 2117 0418

Opening Hours: 11am-10pm

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ABOUT DIESEL

Diesel is an innovative international lifestyle company, founded by Renzo Rosso in 1978. Rooted in denim mastery and evolved into being a leader in premium fashion, Diesel is now a true alternative to the established luxury market. Since 2020, Diesel's collections are overseen by creative director Glenn Martens, including apparel, accessories and a wide range of lifestyle collaborations: from fragrances, watches and jewelry to interior design and real estate projects with Diesel Living. 

Discovering, supporting, and fostering creativity is part of Diesel DNA and of its parenting company OTB, the international fashion and luxury group powering a variety of global iconic brands and companies. 

For media enquiries, please contact:

Dorothy Wong | Assistant Marketing Manager

Tel: +852 5448 4423 | E-mail: dorothy_wong@otb.net

Erin Chan | Assistant Marketing Manager

Tel: +852 6201 6252 | E-mail: erin_chan@otb.net