MARNI Presents Lunar New Year 2025 Campaign and Capsule Collection Celebrate the Festival with “Stitches of Love”

MARNI presents the Lunar New Year 2025 campaign, themed "Stitches of Love." This cinematic piece artfully intertwines the warmth of the traditional festival with the brand's signature mending craftsmanship, evoking moments of joy and connection. Collaborating with renowned Chinese artist Yang Danfeng, MARNI intricately weaves New Year wishes into each seam, crafting unique patterns that embody a vibrant and hopeful vision for the New Year.

The film employs stitching as a poignant metaphor for the anticipation and happiness of family reunions, elegantly depicting the emotional ties that bind people and objects. This theme resonates deeply with MARNI's enduring commitment to exceptional craftsmanship, where threads flow seamlessly through fabrics, infusing each creation with a distinct soul. Every stitch becomes a narrative thread, reflecting aspirations for the year ahead while preserving the cherished memories of the past in a beautifully designed tapestry of life.

Chinese artist Yang Danfeng	MARNI Year of the Snake Capsule Collection

MARNI is delighted to unveil its 2025 Lunar New Year collection, celebrating the Year of the Snake with a luxurious fashion twist. This collection offers a fresh interpretation of serpent motifs, showcasing a distinctive and dynamic aesthetic. Each piece radiates the brand's playful essence: the knitwear features a unique floral jacquard technique that intricately depicts snake forms, while the color palette is naturally harmonious, with layered patchwork that adds depth. The dual-zip cardigan embodies MARNI's commitment to practicality and style.

T-shirts and sweatshirts boast vibrant snake prints that create a striking contrast against soft backgrounds, exuding ultimate fashion vitality. The accessories collection includes alpaca wool striped and mohair blend scarves, alongside a luxuriously soft wool beanie. The classic Museo canvas bag is transformed with a special misty pink hue, adorned with embroidered MARNI branding, elevating the design to a collector's must-have.

The MARNI 2025 Lunar New Year collection is now available at MARNI boutiques in Hong Kong and Macau.

Color Block Pullover HKD 8,100	Oversize Hooded Sweatshirt HKD 7,800	Beanie with logo and contrast ribbed HKD 3,100	Multicolor Fringes Scarf HKD 3,600