MARNI Presents Lunar New Year 2025 Campaign and Capsule Collection Celebrate the Festival with “Stitches of Love”

MARNI presents the Lunar New Year 2025 campaign, themed "Stitches of Love." This cinematic piece artfully intertwines the warmth of the traditional festival with the brand's signature mending craftsmanship, evoking moments of joy and connection. Collaborating with renowned Chinese artist Yang Danfeng, MARNI intricately weaves New Year wishes into each seam, crafting unique patterns that embody a vibrant and hopeful vision for the New Year.

The film employs stitching as a poignant metaphor for the anticipation and happiness of family reunions, elegantly depicting the emotional ties that bind people and objects. This theme resonates deeply with MARNI's enduring commitment to exceptional craftsmanship, where threads flow seamlessly through fabrics, infusing each creation with a distinct soul. Every stitch becomes a narrative thread, reflecting aspirations for the year ahead while preserving the cherished memories of the past in a beautifully designed tapestry of life.

Chinese artist Yang Danfeng	MARNI Year of the Snake Capsule Collection

MARNI is delighted to unveil its 2025 Lunar New Year collection, celebrating the Year of the Snake with a luxurious fashion twist. This collection offers a fresh interpretation of serpent motifs, showcasing a distinctive and dynamic aesthetic. Each piece radiates the brand's playful essence: the knitwear features a unique floral jacquard technique that intricately depicts snake forms, while the color palette is naturally harmonious, with layered patchwork that adds depth. The dual-zip cardigan embodies MARNI's commitment to practicality and style.

T-shirts and sweatshirts boast vibrant snake prints that create a striking contrast against soft backgrounds, exuding ultimate fashion vitality. The accessories collection includes alpaca wool striped and mohair blend scarves, alongside a luxuriously soft wool beanie. The classic Museo canvas bag is transformed with a special misty pink hue, adorned with embroidered MARNI branding, elevating the design to a collector's must-have.

The MARNI 2025 Lunar New Year collection is now available at MARNI boutiques in Hong Kong and Macau.

Color Block Pullover HKD 8,100	Oversize Hooded Sweatshirt HKD 7,800	Beanie with logo and contrast ribbed HKD 3,100	Multicolor Fringes Scarf HKD 3,600

Marni Boutiques (Hong Kong & Macau)

Shop 2616, Gateway Arcade, Harbour City, Tsim Sha Tsui +852 2118 2508

Shop 318-319, Times Square, Causeway Bay +852 3422 8510

Shop 1016, Shoppes at Londoner, The Londoner Macao +853 2883 3390

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About MARNI

@marni

Founded in 1994, Marni is recognized as the most artistic, color-savvy, life embracing, off-beat brand in the luxury segment. Renowned for its subversive collections, Marni has consistently challenged the traditional codes of fashion and the seriousness of dressing up, celebrating individuality through its distinctive approach to materials and colors, combined with a unique taste for prints and shapes. Marni's quirky elegance is a range of possibilities, a lifestyle with an avant-garde spirit that holds a constant dialogue with the world of art, finding ultimate expression in special collaborations and capsule collections.

Media Enquiry

Candy Yau | Assistant Marketing Manager

Tel: +852 5134 7379 | Email: Candy_Yau@otb.net

Dorothy Wong | Assistant Marketing Manager

Tel: +852 5448 4423 | E-mail: Dorothy_Wong@otb.net