EVISU Unveils New Concept Store at Harbour City

Hatch
May 8, 2024
4 min read

Updated: Jun 10

EVISU, the legendary Japanese denim brand, unveils its new concept store at Harbour City in Tsim Sha Tsui, which marks the third one featuring their latest store design concept following the flagship store at Omotesando in Tokyo and the Dunhua store in Taiwan.

To celebrate the occasion, an opening party was held on 7th May, attended by the city's trendsetters, including singer-songwriter Tyson Yoshi, rapper JB (Jiggle Boy), singer Mischa Ip, and Kira Chan, among others. The event generated a palpable buzz, infusing the fashion scene with an unparalleled sense of excitement.

The EVISU Harbour City store

Spanning over 85 square meters, the new store draws its inspiration from Evisu’s Omotesando flagship store in Tokyo. The interior concept embraces a sleek and chic aesthetic, with "Japan Blue" and white serving as the primary color palettes. Adding a touch of futurism, mirrors adorn the ceiling while lights shaped like the brand's iconic seagull logo create an ambiance that is both contemporary and forward-thinking. Within this captivating setting, customers can explore an array of EVISU's classic collections, including the timeless EVISU Evergreen, the athleisure line EVISUKURO, and the EVISU women's wear. The result is an impeccable shopping experience that truly showcases the brand's essence.

Harbour City Boutique Exclusive

Allover Rivets and Seagull Applique Relax Fit Denim Jacket HKD 4,699 Adorned with allover rivets and seagull patches, the denim jacket features traditional Edo period Japanese Hanafuda-style artwork, with intentionally mismatched coloring showcased in the woven label with the theme of "Yanagi Ma No Michi Kaze". This design choice embodies the brand’s unique design style.

Allover Rivets And Seagull Applique 3D Regular Fit Jeans HKD 4,699 Inspired by traditional Hanafuda-style artwork from the Edo period, these washed denim jeans showcase delicate brushstrokes and intentionally mismatched colors in the "Yanagi ma no Yodo Kaze" Hanafuda-themed woven label. The jeans are adorned with seagull patches and an abundance of rivets, adding personality and uniqueness to the overall design.

Spring/Summer 2024 Collection Highlights

Multiple Badges Deconstructed Loose Fit Denim Vest HKD 3,999 The vest is intricately designed to embody a theme of washed and distressed effects, showcasing intentional destruction on the fabric for a rugged, lived-in look. Adorned with multiple EVISU branding elements, including frayed-edge logos, slogans, Godhead and Kamon, the vest is completed with seagull print zipper pockets, showcasing a unique and distinctive fashion style.

Multiple-Pocket And Multi-Print Cropped-Fit Jeans #2027

HKD 3,699

These jeans feature a washed and distressed effect, giving them a unique sense of fashion. The back of the pants is designed with multiple pockets, and these pockets are embellished with different colors and effects of Seagulls, Godhead, and logos, adding personality and style to the pants.

Seagull Embroidery Detachable 2-in-1 Fashion Fit Denim Jacket

HKD 3,999

The jacket is composed of two parts: the sleeve attachment that extends from the neck to the arms, and the vest with wide shoulder straps. The sleeve attachment showcases a frayed edge design, while the shoulder strap loops on the shoulders secure the position of the vest, which is designed with wide shoulder straps. Adorned with two 3D seagull embroidered pockets, the jacket is not only fashionable but also comfortable to wear for unleashing the wild and rebellious spirit.

Seagull Embroidery Detachable Cutout Fashion Fit Jeans

HKD 3,999

Featuring a black washed effect that complements the jackets in the same collection, the jeans are equipped with side straps, allowing for the removal of the leg covers with the fringed edges, transforming them into shorts and providing a cool and comfortable option. This design also enhances overall proportion and flatters uneven body shapes, achieving a dual-purpose garment. The back pockets are made with dark denim fabric and embellished with white 3D embroidered Seagulls for a contrasting visual effect. The cutout design of the jeans amplifies the trendy and edgy style with lace-up details on the thighs, accentuating an alluring and well-proportioned look.

Tie-dye Kamon and Seagull Print Regular Fit Shirt Jacket

HKD 4,699

Inspired by workwear and military aesthetics, this denim shirt boasts a striking tie-dye design. Adorned with a variety of Kamon and Seagull prints, it exudes a fusion of tradition and modernity. The addition of the brand's newly created seagull woven label and EVISU logo through embroidery adds distinctive and eye-catching elements to the overall aesthetic. This shirt epitomizes a unique and bold style interpretation

Tie-dye Kamon and Seagull Print Fashion Fit Cargo Jeans

HKD 4,699

Crafted using the meticulous tie-dye technique, the jeans showcase distinctive patterns and color effects. The intricate details of multiple Kamon and seagull prints, along with the brand's exclusive seagull woven label and logo embroidery, exemplify the high quality and exquisite craftsmanship.

Exclusive Giveaway at Harbour City Boutique

For a limited time, customers visiting the EVISU Harbour City store have the opportunity to receive a branded limited-edition premium sake set. This special giveaway is available to customers who make a net purchase of HKD 6,800 or more on regular-priced items. Available while stocks last.